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Myths vs Facts: When & Where PSAs really air
PSA Misconceptions Debunked in Newly Released 2013 Market Analysis Be sure to check out the Interactive version of this Infographic to learn more. Connect360 released its 2013 analysis of hundreds of...
View ArticleThe Power of Español
Today marks the start of National Hispanic Heritage Month (September 15-October 15), which celebrates Hispanic culture and the contributions of Latinos in our country. As Connect360’s multicultural...
View ArticleThe New Year is Almost Here, To Celebrate We’re Sharing Our Top Digital...
It’s hard to believe that we’ll soon be watching the ball drop in Times Square as we ring in 2015. It’s been a great year for Connect360, especially on the digital marketing front, where we had the...
View Article2014 Public Service Announcement (PSA) Airings Analysis
If it’s time for the Super Bowl, the Grammys and the Oscars, then it’s also time for … wait for it, wait for it … Connect360’s annual analysis of PSA airings. Perhaps not as star-studded an occasion,...
View ArticleAnalysis of 2014 Internet Campaign Results
Connect360 recently conducted an analysis of its 2014 Internet campaign results. Sixty-two campaigns were distributed online last year, and ninety-percent of them used some form of enhanced...
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Giving Tuesday [INFOGRAPHIC]
We’re sure that by now you’ve heard about Giving Tuesday. Giving Tuesday is an annual philanthropic event, taking place on the Tuesday following Thanksgiving. It is coming up on December 1, 2015....
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Planning the Moment Helps You Live in the Moment
Designing a solid, robust strategic plan for the upcoming year is crucial to meeting goals & objectives. This time of year starts with a frenzy of planning meetings, setting priorities,...
View ArticlePSAs Make an Impact
8 million PSA airings 15 billion impressions $531 million in donated media values That’s just a quick peak at some of the results generated by Connect360 PSA campaigns in 2016! Connect360’s 2016...
View ArticleDigital Marketing in 2017: What’s the Key to Success?
According to eMarketer, 2017 will provide a major milestone for digital advertising; for the first time, digital advertising will surpass that of TV! There was a time not too long ago when digital...
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Maximizing Video Content
Video is projected to own more than 80% of all web traffic by 2019 and is proven to increase conversions by that same percentage. Leveraging your video production dollars on the right Internet content...
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